I take care of advertising – I will place digital and physical ads that best fit the business’ budget and the audience’s interests. I will design the ads and write copy that draws attention and brings in more customers or clients.
What is advertising?
Advertising, as most people understand it, is a paid promotion of a product or business. Its goal is to draw attention to a brand and persuade potential customers to buy into the product. Consistent advertising builds brand awareness and loyalty.
What do I do?
I help clients build their business through advertising. I place ads in a variety of places, unique to the business and its audience, in order to drive traffic to the business or product. A variety of advertising strategies is the best way to reach all potential customers.
I begin by researching and defining the business’ niche and audience. The type and habits of the audience determine where and what kind of ads will work best. Younger audiences are reached best through social media whereas an older audience may appreciate mail or newspaper ads. The type of business or industry may change these habits too.
After researching, I work directly with the client to determine a campaign goal, measures of success, and creative direction. Based on the type of advertisement(s) selected, I will create media that communicates the business’ message or promotes the product.
Once the design is approved, I will place it in various places as determined by the campaign outline. After a certain amount of time, typically 1-3 months, we will analyze the ad’s success and re-evaluate the campaign’s goals and outline.
What does the client get out of this?
Campaign development and media planning are the keys to success for any advertisement in any industry. Without a clear goal and direction, messages are unclear and unmeasurable.
I provide production services in-house, handling it all in one place so the idea and deliverables stay consistent.
ROI (return on investment) is the measurement of success in advertising. Is paying for the ad worth the revenue it brings to the business? I ensure maximized visibility and campaign optimization.
Ready to get noticed?
Pricing is determined by the client’s budget plus a design and placement fee. Contact me above for more details.